Our Story

Quality, organic production, fair process, elegant style, beautiful colors... Traits I always strive to achieve in everything in my life. To my surprise this was not easy to achieve when it came to baby clothing when I started shopping for my soon to be born baby girl. So I set out to deliver it myself. What started with bodysuits, turned into various other wardrobe essentials for babies and children from the age to 0 to 10. 

We aim to bring not just clothes into your lives, but ease-of-mind and comfort through quality. Our soft materials are designed to last long, so that they can be enjoyed longer, and by more than one kid. Fabric, color and model that stays put after wash after wash is what makes the quality of our products stand out from the rest. 

I personally place a great importance on the design of our models. It is crucial that we create the perfect fit, as kids should not be disturbed and interrupted from their adventures. Therefore I personally design all items and try and test them on my own kids as well as other test subject (😄 ) in the neighbourhood. 

And while we endeavor to deliver quality, we never compromise on style. We design with beautiful colors, shapes and prints that are enjoyable for both the parents and children. 

Last but not least, in my opinion Sustainability is not a choice anymore but a prerequisite. Thus, we work only with

  • GOTS certified production facilities where they use organic cotton, linen, dies, etc.;
  • good quality materials as these last longer;
  • biodegradable or recyclable accessories and packaging;
  • small family production organizations that follow fair trade manufacturing conditions and/or Fair Trade certified manufacturers as it is vital to know that people that make our products deserve the best. 

We will keep on doing what we do the best and hope that you also like our items and collections as much as we do and that you can feel the love and care put into them while your kid is using them. 

Love, Özlem