about us

Welcoming a baby into the world, having kids and seeing them grow is a magical experience. All of a sudden you find your self in a fairytale. It changes the way you look at yourself, your surrounding, your own parents, and the planet. You strive to be the best human being you can master. With all its ups and downs, being a parent gives you an immense sense of responsibility. And you want to give your little one the best in the world, as well as the world in its best.

It was no different for me when I welcomed my baby girl. Sustainability had long been in my vocabulary but, with a baby coming into my life, it gained a new meaning. In search of good quality, durable, and sustainable baby clothing, I came across very little that were suitable for my wallet and style wishes. Especially organic essentials in trendy colors were a rare commodity. Would this be a good idea to start?

So was the seed planted… It had to be slow, relaxed, fair and sustainable. It had to be fair to the planet, to the people making it, to the people buying it. And it had to be accessible to more
people. How can we expect people to go for sustainable solutions when “sustainable” feels niche.

With these notions in mind, two years went by looking for the best product and best production partner. I finally met a fair trade and organic certified producer that purchases the organic cotton to make the softest and most beautiful garments.

Our purpose in this new line of clothing is to offer an ease of mind to the parents and caregivers by giving the best to the babies and kids. We design collections of simple but effortlessly stylish essentials for babies and kids up to 8 years old. Wear them on their own or combine with more outspoken items, we are sure our essentials will be staple pieces of your little one’s wardrobe…
for eventful childhood memories…